Season Two

EPISODE 15

Episode 15: Why Branding Matters w/ Connect Branding + Marketing

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Do you have a brand people can trust? Where do you start if all you’ve got is an idea for your business? Should you try branding yourself or work with a pro?

In today’s episode we speak with LaVon Lewis and Sherrod Shackelford of Connect Branding + Marketing, an Atlanta based digital marketing and branding agency. They’re also the masterminds behind the “SheConfidential” branding.

We dive deep and talk about what’s required to build a robust, profitable brand and why working with branding strategists might be good for your business.

 

CONTENT WARNINGS
None

 

GUESTS

LaVon Lewis

  • Instagram: @LavonLewis

 

Sherrod Shackelford

 

Connect Branding + Marketing

 

HIGHLIGHTS

  • How relocating may help you take your business to the next level
  • The importance of recognizing and monetizing your strengths
  • The right time to engage the services of a branding firm/professional
  • Marketing considerations should drive your business and product development
  • Distinguishing branding from marketing
  • The value of investing in an expert for branding strategy and direction

 

RESOURCES MENTIONED DURING THE EPISODE 

  • Sherrod mentions the following two books: Strengthsfinder by Tom Rath and Outliers: The Story of Success by Malcolm Gladwell

 

ACKNOWLEDGEMENTS 

  • SheConfidential (formerly On Her Terms Defined) episode artwork and video production by Eye AM Media https://www.eyeammedia.com/. Follow on Instagram @eyeammedia

 

 

 


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